The French are famous for their fashions, which have been around for centuries. No matter in the fields of fashion, art, luxury design and so on, the company is leading the development of The Times as a leader.

 

What is it about France that has made it fashion's big brother and stuck around for centuries? It all started in the 19th century...

 

For the French, keen on "doing things", two movements have cemented their fashion status

 

At the end of the 19th century and the beginning of the 20th century, the French "Art Nouveau movement", their design has a feature of luxury, for the rich upper class service. However, in the 1920s, with the great development of industrial life, the "Art Nouveau", which was attached to the traditional handicraft industry, was eliminated by The Times.

 

At the same time, the French people, who had experienced the trauma of the war, found in the face of foreign product trade competition that beautiful appearance was not enough, but practical connotation was the hard truth. Thus, the Art Deco Movement came into being.

 

Decorationism is more representative than the works of modern graphic design master Casandel, even Ford Motor is one of his clients. He later created the logo for Yves Saint Laurent, which, yes, is YSL for teenage girls.

 

Perhaps even Casandel did not think that the casual commercial work of the year, years later has become a brand adored by millions of girls.

 

At its peak in the 1930s, the Art Deco movement was able to satisfy the discerning aesthetic taste of the people of the time, covering areas such as architecture, furniture, graphics, crafts... It also absorbed the essence of Mayan culture, Russian ballet stage art, automobile technology and so on, showing the pride and taste of the French people before they really stepped into industrial civilization.

 

Today, French design is a far cry from the past when it was designed for the upper classes. The development of architecture, fashion, industry and graphic design has not only penetrated into the lives of ordinary people, but also blossomed and each has its own merits.

 

Next, Ou will talk to you about the splendid design in the history of French design.

 

Architectural design: one man influences an age

 

If you are an architect or designer, you must know Le Corbusier, one of the pioneers of modern architecture. After the Second World War, France was deprived of this architect, as famous as Gropius and Mies van der Rohe, who carried half the sky of modernist architecture.

 

 

 

Le Corbusier, 20th century famous architect, "the father of functionalism"

 

Variety of his works and passionate architectural philosophy profoundly affected the urban landscape of the 20th century and contemporary way of life, from the early years of white series of villa building, marseille apartments to lang xiang church, reconstruction planning from Paris to chang in Galveston town, from "towards a new architecture" to "modular", he constantly change of architecture and city of ideas, for the post-war French city planning leads a new direction.

 

 

 

Apartment Marseille, which embodies Le Corbusier's idea of a new city, has 23 types of rooms, 7-8 floors are public Spaces for shops and rest, just like a small city; Monterian's classic colour scheme makes the building look lively and lively.

 

Moreover, the French government often led large-scale design projects to show the greatness of the French nation, such as the glass pyramid in the Louvre and the Pompidou Art Center, which were representative architectural works at that time and became the landmark buildings of Paris and even France.